Rusanivska Gavan': Parking

Rusanivska Gavan (gavan' –  harbour ukr.) is a residential complex located near the river Dnipro in Kiev. 
Its key advantage is the location in the calm place  near the water. 
This summer Rusanivska Gavan introduced a special offer that gives a chance to win a parking place when buying an appartment. 

Background
Every car owner considers their car as special, we handle our cars with care and even give them nicknames.  And with no doubt –  a special car needs a special place.

Idea
To exaggerate the idea of a special car – we focused on the location of the residential complex and created a water styled car, that became the main image of the campaign.​​​​​​​